When it comes to bottled water Hildon Natural Mineral Water has provenance flowing through every drop, and distinctive, stylish branding. But did you know that beyond our signature branding, we also craft bespoke private labels for some of the world’s most prestigious names? It’s a little-known facet of our business, but an important element that highlights the prestige of Hildon Natural Mineral Water.

Take a moment to peruse the menus in Harrods amazing dining halls or the refined halls of Fortnum & Mason, and you’ll notice something intriguing. Besides their curated treasures, you’ll find bottled water bearing their names and that of Hildon. Beneath those bespoke labels are valued partnerships, trusted as icons of luxury to deliver not only exceptional natural mineral water but also an exceptional representation of their brand. Harvey Nichols, with its reputation for cutting-edge style, also counts itself among our private label partners, as does French luxury fashion house Celine. And when it comes to exclusivity, we are exceptionally proud to be a royal warrant holder.  

Creating private labels is about more than just slapping a different name on a bottle. It’s a meticulous process steeped in artistry, precision, and a commitment to excellence ensuring we do justice to the private label customers brand as well as the Hildon brand. There are, of course, some essentials to bear in mind. A minimum order of 5,000 cases per SKU per annum is required to commission a private label. Alongside this, there are label costs to consider—from design to plate production and printing. Because for those brands seeking a perfect marriage of function and flair, the result has to be nothing short of perfection. We can even have screen printed labels created and printed. 

 Each label begins as a blank canvas. Whether working with our in-house team or collaborating with external designers, every element is crafted to reflect the ethos of the brand it represents. The journey doesn’t stop at aesthetics, though. In fact, the legal requirements for bottled water labelling vary dramatically across the globe, and we pride ourselves on navigating these complexities with finesse. For UK-based private labels, for example, trading standards dictate that the Hildon logo must be at least 1.5 times the size of the private label branding. It’s a subtle yet important acknowledgment of our heritage and quality. Internationally, the challenges multiply. Canada and Dubai, for instance, require bilingual labelling, an intricate dance of design and compliance that ensures vital information is conveyed without compromising the sophistication of the overall look. Meeting these requirements is a testament to our dedication to delivering labels as refined as the water they adorn.

The allure of private labels lies not only in exclusivity but in the artistry of adaptation. How do you capture the DNA of a brand like Fortnum & Mason, synonymous with English refinement, or Celine, a beacon of modern luxury, and distill it into something as unassuming as a bottle of water? It’s a task that requires an intimate understanding of both the product and the partner, working with their design departments to ensure a marriage of creativity and craftsmanship.

It’s worth mentioning that sustainability and quality are at the heart of every bottle, private label or not. Hildon’s reputation for purity and sustainability makes it a natural partner for these high-end brands, aligning with their values and those of their discerning customers. In an age where provenance and environmental consciousness are paramount, a bespoke label bearing Hildon water speaks volumes about a brand’s commitment to the best—for their clientele and the planet.

Of course, it’s not just the big names that benefit from Hildon’s expertise. Smaller, discerning enterprises with the volume to meet our requirements have also found in us a partner willing to bring their vision to life. The process is no less rigorous and the result no less spectacular. From the first concept to the final product, every step is guided by our unwavering commitment to excellence.

Whether you’re a luxury retailer, a global fashion brand, or an exclusive hotel, Hildon’s private labels offer a way to showcase your brand’s identity with elegance and refinement. It’s an invitation to make your mark on something timeless, to elevate your offering with a bespoke touch that is as functional as it is beautiful. For those who seek the very best, there’s no better partner than Hildon—because exceptional bottled water deserves exceptional presentation.